An attendee demonstrates the iPhone XS Max smartphone during an event at the Steve Jobs Theater in Cupertino, California, on Wednesday. The California tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company's top-end model at US$999 but bumping the entry price for the version with the larger screen. "Apple Watch has become an intelligent guardian for your health," chief operating officer Jeff Williams said. The current version of Apple Watch is the most popular watch in the world, according to Cook. "Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones," the firm said.

Source: Bangkok Post September 13, 2018 01:18 UTC